Privacy Policy

Privacy Policy


Last Updated: February 23, 2025


Zhongshan Weitao Trading Co., Ltd., operating as New Ye Shop (“we,” “us,” or “our”), is committed to respecting the privacy rights of visitors and users of our website, https://newyeshop.com (the “Site”). We own and operate the Site and its related services (collectively, the “Services”). This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with us, whether through our Site, customer service, or other channels. By using our Services, you accept and agree to be bound by this Privacy Policy, which is incorporated into our Terms of Service.


If you have any questions about this Privacy Policy, please contact us at info@newyeshop.com. We value your trust and are happy to address any inquiries.


1. Information We Collect


We collect the following types of information when you use our Services:


  • Non-Personal Information: Data that does not identify you personally, such as browser type, IP address, device information, and site usage patterns (e.g., pages visited, time spent). This helps us analyze trends and improve our Services.

  • Personal Information: Information that identifies or can be linked to you, including:
    • Name, email address, phone number, shipping and billing addresses, and payment details (e.g., credit card or PayPal information) when you shop with us.

    • Account credentials (e.g., username, password) if you create an account.

    • Communications you provide via email, forms, or customer support interactions.


  • How We Collect It:
    • Directly from You: When you place orders, sign up for newsletters, contact us, or participate in promotions.

    • Automatically: Via cookies, web beacons, and similar technologies tracking your Site activity.

    • From Third Parties: Such as payment processors (e.g., PayPal, Stripe), shipping partners (e.g., China EMS, DHL), or marketing partners providing data to enhance our Services.


  • Geolocation Information: If you enable location services on your device, we may collect your approximate location to improve delivery or personalize your experience. You can disable this in your device settings.

  • Social Media: If you connect via third-party social networking services (e.g., Instagram, TikTok), we may receive information you’ve made available there, such as your profile details or contacts, subject to those platforms’ privacy policies.

2. How We Use Your Information


We use your information for legitimate business purposes, including:


  • Order Fulfillment: Process and ship your purchases, handle payments, and provide tracking updates.

  • Customer Support: Respond to inquiries, resolve issues, and improve our service quality.

  • Personalization: Tailor the Site experience, recommend products, and enhance functionality.

  • Marketing: Send promotional emails, newsletters, or ads (you can opt out—see Section 6).

  • Analytics: Analyze usage trends, conduct research, and optimize our Services.

  • Security: Prevent fraud, secure accounts, and maintain the integrity of our systems.

  • Legal Compliance: Meet legal obligations, enforce our policies, or respond to legal requests.

We may combine Non-Personal and Personal Information for these purposes. If combined, we treat it as Personal Information under this policy.


3. How We Share Your Information


We may share your Personal Information with:


  • Service Providers: Third parties like China EMS, DPD, DHL, FedEx, UPS, USPS (shipping), PayPal, Stripe (payments), and Shopify (hosting) to perform services on our behalf. They are bound to use your data only for these purposes.

  • Marketing Partners: To deliver targeted ads across devices or platforms, subject to your consent where required (see Section 4).

  • Corporate Affiliates: If applicable, with entities under Zhongshan Weitao Trading Co., Ltd. for operational purposes.

  • Legal Authorities: When required by law, court orders, or to protect our rights, safety, or property.

  • Business Transfers: In case of a merger, sale, or asset transfer, where your data may be shared with the acquiring entity under this policy.

  • With Your Consent: For example, if you authorize a third-party app to access your account.

4. Personal Information and Targeted Advertising


We use cookies and similar technologies to collect data about your interactions with our Site. We may share this with advertising partners to show you personalized ads on other websites or platforms. This may involve cross-device tracking.


In some regions (e.g., California, EEA), this sharing may be considered a “sale,” “sharing,” or “targeted advertising” under privacy laws. You can opt out:



  • Global Privacy Control (GPC): If your browser supports GPC and it’s enabled, we’ll treat it as an opt-out request for the device/browser you use, where legally required.

5. Cookies and Tracking Technologies


We use:


  • Essential Cookies: For Site functionality (e.g., cart management).

  • Analytics Cookies: To understand usage (e.g., Google Analytics).

  • Advertising Cookies: For personalized ads.

Manage preferences via your browser settings or our Site’s cookie consent tool (if enabled).


6. Your Rights and Choices


Depending on your location, you may have these rights:


  • Access: Request a copy of your Personal Information.

  • Correction: Update inaccurate data.

  • Deletion: Request removal of your data, subject to legal retention needs.

  • Opt-Out: Stop marketing emails or targeted ads (see Section 4).

  • Restrict Processing: Limit how we use your data in certain cases.

  • Data Portability: Receive your data in a transferable format.

  • Object: Oppose processing for marketing or other purposes.

  • How to Exercise:
    • Update account details in your profile (if applicable).

    • Email info@newyeshop.freeqiye.com with your request. We’ll verify your identity and respond within legal timeframes (e.g., 30 days under GDPR, 45 days under CCPA).

    • Unsubscribe from marketing via email links or by contacting us.



7. Legal Bases for Processing (EEA Residents)


For EEA users, we process your data based on:


  • Contract: To fulfill orders or provide Services under our Terms.

  • Legitimate Interests: To operate our business, improve Services, and prevent fraud.

  • Consent: For marketing or targeted ads, where you’ve agreed.

8. Data Security


We use industry-standard measures, including SSL encryption (HTTPS), secure servers, and password protection, to safeguard your information. However, no online transmission is fully secure, and we cannot guarantee absolute protection. Notify us at info@newyeshop.freeqiye.com if you suspect a security breach.


9. International Data Transfers


As a China-based company serving the U.S. and Europe, your data may be transferred to and processed in China, the U.S., or other countries. We comply with applicable laws (e.g., GDPR Standard Contractual Clauses for EEA data) to protect your information. Contact us for details on these safeguards.


10. Information Retention


We keep your data as long as needed to provide Services, resolve disputes, or meet legal obligations, then securely delete it unless retention is required by law.


11. Additional Information for California Residents


Under the California Consumer Privacy Act (CCPA), you can request details of Personal Information disclosed to third parties for marketing in the past year. Email info@newyeshop.freeqiye.com once annually, free of charge, for this information.


12. Children’s Privacy


Our Services are not intended for children under 13. We do not knowingly collect their data without parental consent, and will delete it if discovered, per the Children’s Online Privacy Protection Act (COPPA).


13. Changes to This Privacy Policy


We may update this policy, posting changes on this page with a new “Last Updated” date. Significant changes will be notified via email or Site announcement. Check back regularly.


14. Contact Us


For questions or privacy inquiries:
Weitao Trading Co., Ltd.
Email: info@newyeshop.freeqiye.com