Our Story
I started New Ye Shop because of one person: my mom.
She didn’t grow up in a home where cleaning was taught or prioritized. Life was tough, and everyone just did the best they could. But my mom has always been this incredibly strong, bright, and optimistic woman — the kind of person who finds her own way no matter what life looks like.
So when she got married and life became a little steadier, something clicked for her.
She genuinely loved keeping the house clean.
And not in a “perfect housewife” kind of way.
More like: this is my space, and I want it to feel good — truly mine.
She would wipe down every little corner, polish every surface, and make sure the house felt fresh and bright. As a kid, I honestly didn’t get it. One day I asked her why she worked so hard.
She told me:
“When your home is clean, you feel comfortable. And when you feel comfortable, everything else in life gets better too.”
That line changed everything for me.
My mom believes a clean home isn’t about perfection — it’s about good energy, feeling lighter, and giving yourself space to breathe. She was creating an environment where life could feel better, even on tough days. And somehow, she always did it with that same optimism she carried through her childhood.
And that’s the heart behind New Ye Shop.
We create home and cleaning essentials that make your space feel better — simpler, fresher, and more uplifting.
Products that bring a little calm into the chaos, just like my mom did for our family.
Thanks for being here!
And welcome to our little corner of good energy!
